Brazilian tobacco is a product of high quality standards and known for its integrity, and can now count on an official seal attesting that the production was obtained in a safe and sustainable manner, with reduced environmental impact, undeniable social responsibility and guaranteed traceability. Known as Integrated Tobacco Production, an official program of the Brazilian government created by the Ministry of Agriculture, Livestock and Food Supply (MAPA).
The Integrated Production System standardizes the processes applied to the productive process, through traceability procedures, making sure the consumer market receives a safe and high quality product. Based on the certification, it becomes viable to corroborate the origin and the methods employed in the generation of the products, through formal and audible records, on sustainability principles of the productive systems and their direct relationships with environmental, economic and social requirements. The main benefits are as follows:
- Producers: opportunity for reducing production costs, along with differentiated products and guarantee of market continuity;
- Processing industries: acknowledgement of sustainability and socio-environmental responsibility and higher competitive differential in the global market;
- Clients: higher degree of safety regarding product quality; amount of residues in compliance with Brazilian and international standards, and assurance of traceability of all processes.